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Selling 'The Swing'…
We’ve all seen it before. It’s the cartoon where the the customer orders the swing and it starts something like this picture of “How the customer explained it”: Of course, the order is doomed from the...
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The Jedi cloud-storage solution
Kind of my first attempt at ‘cloud storage’ for my team about three years ago: Buy a domain & get unlimited hosting at Bluehost.com. Set FTP paths to sub-directories set at 755 (so visible path/nav...
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Selling cars like selling B2B?
At the end of 2013, NPR program This American Life ran a show called Cars that followed the inside life of a new car dealer. It focused on their specific challenge of meeting a monthly quota by...
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